7 Steps to Reduce Cost Per Lead with Smart Social Media Ads Targeting
Reducing cost per lead (CPL) with social media ads is less about slashing budgets and more about using smarter, data-driven targeting that focuses every rupee or dollar on people most likely to convert. When brands combine precise audience segmentation, retargeting, and lookalike audiences with strong creative and landing-page alignment, they often see 30–60% lower CPL […]